lb9 Privacy Policy

1.Introduction

lb9 ("lb9", "We", "Us", or "Our") is committed to protecting the privacy and personal data of all individuals who use lb9's online gaming platform, accessible at lb9.club ("Platform"). This Privacy Policy describes the types of personal data lb9 collects, the purposes for which that data is used, the circumstances in which it may be shared with third parties, and the rights available to individuals in respect of their personal data.

This Privacy Policy applies to all users of lb9's Platform, including registered Account Holders and visitors who browse lb9.club without creating an account. By accessing the Platform or creating an lb9 account, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

This Policy should be read in conjunction with lb9's Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference.

2.Data Controller

lb9 acts as the data controller in respect of personal data collected through the Platform. As data controller, lb9 determines the purposes and means of processing personal data collected from Players and Platform visitors.

Enquiries regarding the processing of your personal data, or the exercise of any data rights described in this Policy, should be directed to lb9's support team at: [email protected]

3.Personal Data We Collect

lb9 collects the following categories of personal data:

3.1 Registration & Account Data

• Full legal name and preferred username
• Date of birth (for age verification purposes)
• Email address and contact telephone number
• Country and state of residence
• Password (stored in irreversibly hashed form — never in plain text)

3.2 Identity Verification (KYC) Data

• Government-issued identity document (e.g., Malaysian MyKad, passport)
• Proof of address documentation
• Selfie photograph for document matching
• Source of funds documentation where required by anti-money laundering procedures

3.3 Financial Data

• Deposit and withdrawal transaction records, including amounts, timestamps, and payment method identifiers
• Malaysian e-wallet account identifiers (e.g., Touch 'n Go, Boost, GrabPay) or bank account details used for withdrawal processing
• Account balance history

3.4 Gaming Activity Data

• Game session logs, bet history, win/loss records, and active bonus status
• Sportsbook bet slips and settlement records
• Responsible gaming tool usage (deposit limits, self-exclusion records)

3.5 Technical & Device Data

• IP address and approximate geolocation derived from IP
• Device type, operating system, and browser type
• Session duration and navigation data within the Platform
• Cookie identifiers and similar tracking technologies (see Section 10)

3.6 Communications Data

• Records of live chat sessions and email correspondence with lb9 customer support
• Feedback, complaints, and dispute records

4.How We Collect Your Data

lb9 collects personal data through the following means:

• Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal, contact customer support, or update your account settings.
• Automatically — through cookies, session logs, and analytics tools when you access and navigate lb9.club.
• From third parties — from payment processing partners (for transaction verification), KYC verification service providers, and fraud prevention services that lb9 engages to fulfil its compliance obligations.

5.Legal Basis for Processing

lb9 processes personal data on the following legal bases:

• Contractual necessity — processing required to create and manage your lb9 account, process deposits and withdrawals, settle bets, and deliver the Services you have registered for.
• Legal obligation — processing required to comply with anti-money laundering legislation, gaming licensing requirements, and applicable data protection law, including KYC verification and transaction monitoring.
• Legitimate interests — processing for fraud prevention, platform security, responsible gaming monitoring, and product improvement, where such interests are not overridden by your data rights.
• Consent — processing for marketing communications, where you have provided explicit opt-in consent. You may withdraw this consent at any time.

6.How We Use Your Personal Data

lb9 uses your personal data for the following purposes:

• Creating and maintaining your lb9 account and verifying your identity through KYC procedures.
• Processing MYR deposits, withdrawals, and bonus transactions through Malaysian payment methods including Touch 'n Go, Boost, DuitNow, FPX, and Malaysian bank transfers.
• Delivering lb9's gaming services, including live casino, sportsbook, and slot products.
• Detecting and preventing fraud, collusion, money laundering, and other prohibited activities on the Platform.
• Monitoring gaming activity for responsible gaming purposes, including identifying potentially problematic gambling patterns and applying player protection measures where appropriate.
• Communicating with you regarding your account, transactions, security alerts, and updates to lb9's policies.
• Sending promotional communications and personalised offers, where you have provided consent.
• Complying with lb9's legal and regulatory obligations under applicable gaming licensing requirements and anti-money laundering law.
• Resolving customer service enquiries, complaints, and disputes.
• Analysing Platform usage to improve user experience, game offerings, and payment processes for Malaysian players.

7.Sharing Your Personal Data

7.1 lb9 does not sell, rent, or trade personal data to third-party marketing organisations.

7.2 lb9 may share personal data with the following categories of third parties, strictly for the purposes described in this Policy:

• Payment processors and e-wallet operators — to facilitate MYR deposits and withdrawals via Touch 'n Go, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, Hong Leong, and other accepted Malaysian payment methods.
• KYC and identity verification service providers — to conduct identity document verification as required under lb9's licensing obligations.
• Fraud detection and anti-money laundering service providers — to screen transactions and account activity against fraud, sanctions, and AML databases.
• Game and software providers — to the extent necessary to deliver live casino, sportsbook, and slot services to your account.
• Regulatory and licensing authorities — where disclosure is required under lb9's gaming licence or by applicable law.
• Law enforcement and government agencies — where lb9 is legally compelled to disclose personal data by court order, subpoena, or other lawful authority.

7.3 All third-party service providers engaged by lb9 are contractually required to process personal data only for the specified purpose, to apply appropriate security measures, and to refrain from any further use or disclosure of that data.

8.International Data Transfers

8.1 lb9 may transfer personal data to service providers located outside Malaysia in connection with the delivery of its Services. Where such transfers occur, lb9 implements appropriate safeguards to ensure that the transferred data receives a standard of protection equivalent to that required under applicable data protection law.

8.2 These safeguards may include data processing agreements incorporating standard contractual clauses, adequacy decisions, or other legally recognised transfer mechanisms as appropriate to the jurisdiction of the recipient.

9.Data Retention

9.1 lb9 retains personal data for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable legal and regulatory obligations.

9.2 Specifically, transaction records, KYC documentation, and gaming activity logs are retained for a minimum of five (5) years following the closure or last active use of an lb9 account, in accordance with anti-money laundering record-keeping requirements under lb9's gaming licence.

9.3 Following the expiry of applicable retention periods, personal data is securely deleted or irreversibly anonymised in accordance with lb9's data disposal procedures.

10.Cookies & Tracking Technologies

10.1 lb9 uses cookies and similar tracking technologies on lb9.club to operate the Platform, remember your session preferences, and analyse Platform usage patterns. Cookies do not contain personal financial data or identity documents.

10.2 The following categories of cookies are used on lb9.club:

• Essential cookies — required for the Platform to function, including session authentication, security tokens, and load balancing. These cannot be disabled without affecting Platform functionality.
• Analytics cookies — used to collect aggregated, anonymised data about how visitors navigate lb9.club, which pages are most visited, and where users drop off. This information is used to improve the Platform.
• Preference cookies — used to remember your Platform settings, such as language preferences and display options, across sessions.

10.3 You may manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from accessing lb9's Services, though some personalisation features may be affected.

11.Your Data Rights

Subject to applicable law and regulatory restrictions, you have the following rights in respect of your personal data held by lb9:

• Right of access — to request a copy of the personal data lb9 holds about you.
• Right to rectification — to request correction of inaccurate or incomplete personal data held by lb9.
• Right to erasure — to request deletion of your personal data, subject to lb9's legal retention obligations and the requirements of its gaming licence.
• Right to restriction — to request that lb9 restrict the processing of your personal data in certain circumstances.
• Right to data portability — to receive a copy of certain personal data in a structured, machine-readable format.
• Right to object — to object to lb9's processing of your personal data based on legitimate interests, including profiling for marketing purposes.
• Right to withdraw consent — to withdraw consent for any processing activity based on consent (such as marketing communications) at any time, without affecting the lawfulness of prior processing.

To exercise any of these rights, contact lb9 support at [email protected] with your account username and a clear description of your request. lb9 will acknowledge receipt within 5 business days and respond substantively within 30 days.

12.Children's Privacy

lb9's Services are strictly for adults aged 21 years and above. lb9 does not knowingly collect personal data from individuals under the age of 21. If lb9 discovers that personal data has been collected from an individual under 21 years of age, the associated account will be immediately closed, all funds forfeited in accordance with lb9's Terms and Conditions, and the relevant personal data deleted from lb9's systems.

If you have reason to believe that a person under the age of 21 has registered an account with lb9, please contact lb9 support at [email protected] immediately.

13.Security Measures

13.1 lb9 implements technical and organisational security measures designed to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and lb9's servers.
• AES-256 encryption applied to personal data and sensitive documents stored at rest.
• Irreversible password hashing using industry-standard algorithms.
• Role-based access controls limiting internal access to personal data to authorised personnel on a need-to-know basis.
• Regular security audits and penetration testing of the lb9 Platform.
• Intrusion detection and 24/7 security monitoring of lb9's server infrastructure.

13.2 Notwithstanding these measures, no internet-based system is entirely free from security risk. lb9 cannot guarantee absolute security against all potential threats, and Players are encouraged to maintain strong, unique passwords and enable Two-Factor Authentication on their lb9 accounts.

14.Changes to This Privacy Policy

14.1 lb9 reserves the right to update this Privacy Policy at any time. Material changes will be communicated to registered Account Holders via email notification to the registered email address, and by displaying the updated "Last Updated" date at the top of this page.

14.2 Your continued use of lb9's Platform following the effective date of any updated Privacy Policy constitutes your acceptance of the revised Policy. If you do not agree to the revised Policy, you should cease using the Platform and close your account.

15.Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by lb9, please contact our support team:

• Email: [email protected]
• Live Chat: Available 24/7 via lb9.club

lb9 aims to acknowledge all privacy-related enquiries within 2 business days and to respond substantively within 30 days of receipt.